When was the last time you opened your yellow-pages directory? Fifteen years ago, that was a shopper’s primary resource for locating your business, but today your customers are turning to search engines millions of times a minute.
Moving up your placement in search-engine results (SER) is not something you can achieve overnight, but it can be done. Here are ten projects that you can do on your own that will positively affect your rankings.
1. Send out regular press releases or news announcements.
You don’t have to wait for a major company accomplishment to alert the media, you can send a news announcement each time you have something you feel is noteworthy: a new product release, a just-launched campaign, or maybe a new logo. There are distribution services that will forward your announcement for free or at a very low cost to thousands of authors, commentators, bloggers, and editors. These releases, when posted to news sites or quoted by bloggers, contain inbound links to your site and this creates a buzz that search engines hear.
2. Add meta tags to your web pages.
Meta data is a type of computer speak that describes your page, image, or file to computer applications and search engines. Search engines are reliant on the meta data that is included in every page of your web site to know what the page is about. Without meta data, the search spider will make a best guess, but since a spider is an application, its guess may be quite far from the mark.
If you have an HTML site, be sure to include – at the very least – a meta description and meta keywords in the head section of each page. The meta description will provide the text that is displayed after your web site in search-engine results. The keywords are the words that you feel a typical visitor might type into a search engine if the visitor was looking for services that you provide.
If you have a blog site, it’s even easier. Simply fill out the excerpts and tags fields provided and the blog engine will feed that information to the search engines.
3. Create a site map.
A site map is a list of the full path name of every page that you wish to make public and viewable to visitors. Site maps shortcut the process of a search engine’s task indexing your site and readying it for returning in the results when someone searches on keywords that define your services.
4. Contribute articles to other sites.
Gaining premium positioning in search-engine results often depends on how valid the search engines deem you and your site. If they believe that your site is misleading or weak content, they will rank you below sites of better value. If you believe that you shine in your area, consider positing stories that show off your expertise to encyclopedic or how-to sites such as this one. When you do post a story, be sure to complete the author information thoroughly, Most sites will not allow blatant self-promotion, but nearly all have an author profile or resource box.
5. Create a blog.
If you have a static HTML site, consider adding a blog site. Better yet, replace your web site with a blog site so that you can easily make regular contributions. Search engines are much more likely to rank sites higher that have more-current content.
6. Register with online directories and ask your customers to post reviews.
If you have a B2B or B2C business, register with online directories such as Yelp!A�, DEXknowsA�, or Angies’ ListA� and send an invitation to your customers asking that they post a review of the services or products they have received from your company. Gather positive reviews for posting at your site as well (with the reviewer’s permission, of course). Be sure to add a link to the customer’s site when you do post their review since the outbound links will also help to validate your site.
7. Comment at industry blog sites.
In pursuit of validation, find other industry blog sites that are congruent with your site’s goals. Post positive comments in response to postings and articles with a link to your site. Doing so will enable readers of the article to follow your site as well.
8. Post customer testimonials.
Include a comments card or send a comment survey to customers each week. Collect the positive comments and post them to your site on a testimonials page with a link to the site of the person who has commented. Use the individual testimonials on pages of the same topic. If you’re able, create a video of the customer stating their testimonial and post it to your site and to YouTube (with ample inbound links to your site).
9. Link to complementary sites.
Identify customer and partner sites that are congruent with your site’s goals and create inbound (links from their site to yours) and outbound (links from your site to theirs) links. It’s best if you create an entire article, post, or story about the partner with links from keywords to their site. Never create a hyperlink on the text “click here,” since that will only increase your search-engine positioning for those words. Instead place a link on the entire keyphrase, e.g., Sir Speedy Centennial for printing
10. Post company news to social-media sites.
Join FacebookA�, TwitterA�, and LinkedInA� and post company news and factoids very regularly. Every day is not too often. Be sure to post your current specials or offers. Customers will often follow your social-media accounts so that they get early notice of offers and special pricing. Also include links to follow you in your email signature line, email, direct mail, press releases, and news announcement.

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I am 28 years married man who tries to enjoy own life.I love to take seriously health and relationship.I also love to write a blog for my readers to give them my idea. Another part of my life is technology which is very important in my life and enjoy the technical world.


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