Apple's Tim Cook Says Giving Up Your Data for Better Services Is 'A Bunch of Bunk'Apple chief executive Tim Cook urged consumers to Not believe the dominant tech Business narrative the data collected about them Can Result in better services.

In a meeting with”Vice News Tonight” that aired Tuesday, Cook emphasized his company’s commitment to consumer privacy, placement Apple’s company as one that stands apart from technology giants that compile massive amounts of personal data and sell the capability to target customers through advertisements.

“The narrative that some businesses try to get one to believe is: I have got to carry all our information to generate my support better,” he explained. “Well, don’t believe them. Whoever’s telling you , it is a bunch of bunk.”

Cook’s comments come at a critical period for Silicon Valley. In the past year, tech companies and their executives have come under unprecedented scrutiny from elected officials and regulators stemming from many different issues, including a barrage of information privacy scandals, accusations of poisonous company culture, the adverse impact of technology platforms on political argument, and worries over technician overuse and dependence. Recently, growing calls from Capitol Hill have boosted the prospects of new legislation aimed at big tech businesses.

Last week, Facebook disclosed that hackers stole information that could have enabled them to compromise over 50 million user accounts. The massive data breach was yet another blow to Facebook’s standing, since the company is still reeling from its Cambridge Analytica catastrophe, and from its function in a Russia-backed misinformation campaign designed to influence the 2016 presidential elections.

The top Democrat on the Senate Intelligence Committee, Sen. Mark R. Warner of Virginia, known as the breach”deeply about” and repeated his calls for Congress to pass new data privacy laws.

Only days prior to the breach was announced, members of Congress questioned representatives from Google, Twitter and many telecom firms regarding user privacy. The companies were largely unwilling to commit to specific privacy rules and instead pledged to work together with the Senate Commerce Committee on a comprehensive federal privacy legislation.

Cook said in the interview that he is”exceedingly optimistic” that the subject of information privacy has attained an elevated level of public discussion. “If the free market doesn’t create a result that is good for society you have to ask yourself exactly what exactly do we will need to do. And I think some amount of government regulation is crucial to come out on that.”

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