It represents its foray into cryptocurrency. The announcement has seen a spike in shares, rising by over 60% since the announcement on February 8.
In addition to this, Atari is taking a stake in a business that’s building blockchain-based digital entertainment and is expanding its online casino-gaming venture with Pariplay to permit for gambling with digital currencies. It’s unknown if this could be restricted to Atari Token or be open to the likes of Bitcoin too.
“Blockchain technology is poised to take an essential place in our environment and to transform, or even revolutionise, the present financial ecosystem, particularly in the regions of the video game business and internet transactions,” Atari Chairman and Chief Executive Officer Frederic Chesnais stated in a statement. “Our purpose is to take tactical positions using a limited cash risk, in order to best create value with the resources and the Atari brand.”
Previously Atari floated plans to get a console known as the Ataribox and took to crowdfunding to bring Roller Coaster Tycoon into the Nintendo Switch. In its most recent avatar, we have seen Atari launch a couple of games based on franchises it still owns, most especially Alone in the Dark: Illumination and Asteroids: Outpost. Both were satisfied with largely negative reviews due to their derivative nature.