Facebook Plans Content Oversight Board, Tightens Paid Ad Rules

Chief Executive Mark Zuckerberg has stated that Facebook shouldn’t make such conclusions, but defer to a different body of technology and human rights experts free of commercial influences.

Facebook will pick inaugural associates for three-year stipulations, but they will independently decide on prospective membership, Facebook proposed in a draft charter.

Details about the board’s cosmetics and appeals process will be finalised following a series of workshops during the next six months, composed Nick Clegg, Facebook’s recently appointed head of international events, at a blog article introducing the charter.

In a press conference in Brussels, Clegg also said the firm will strengthen rules and safeguards around political advertisements to prevent foreign interference in elections, such as those in Europe this year.

Facebook has faced pressure from the people after the past year’s revelation that British consultancy Cambridge Analytical had improperly acquired data on tens of thousands of US users to aim election advertising.

Fears about interference and misinformation have intensified with elections due this year for the European Parliament and many EU countries such as Belgium and Finland.

“We will require those wanting to conduct political and issue ads to be authorised, and we’ll display a’paid by’ disclaimer on those ads,” Clegg said.

Facebook said the transparency tools for electoral ads will be enlarged globally prior to the end of June, although the resources are in launched in India in February before its elections and at Ukraine and Israel before polls in both.

“We now have more than 30,000 people working on security and security across the business, three times as many as we had in 2017,” the company said in a statement.

The tools are similar to those adopted for the US mid-term elections, Clegg stated, together with all political advertisements stored in a publicly searchable library for up to seven decades.

This may include information such as the amount of money spent and the number of impressions displayed, who paid for them and the demographics of those who watched them, including age, sex and location.

The tools will even cover’issue ads’ which do not explicitly back one candidate or political party but which focus on highly politicised topics like immigration.

Circuit centers

Facebook said it would also set up two new regional operations centres focused on tracking election-related content in its Dublin and Singapore offices.

“These groups will add a layer of defences against fake news, hate language and voter suppression,” it stated

Clegg also addressed allegations that Facebook sells user information, saying this wasn’t the case.

“Selling people’s advice to advertisers wouldn’t only be the wrong thing to do, but it would undermine the way we do business, because it would reduce the exceptional value of our service to advertisers,” he said.

Facebook doesn’t have plans to exchange its own ads-only business model for a fee-paying provider, Clegg said, reacting to calls by some as a way to stave off privacy problems.

“We need Facebook to be a worldwide support. We think that anyone ought to have the ability to connect to anyone else. The very best way to do this is to offer you the service for free – and that’s exactly what the advertising model permits us to perform,” he said.


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