How a Japanese Billionaire Took Over the Top Spot on Twitter

What Makes Twitter users more excited than a year’s supply of Wendy’s chicken nuggets?

The most retweeted tweet of all time now belongs to Yusaku Maezawa, a Japanese billionaire supporting the e-commerce company Zozotown. His message into the Twitterverse promised 100 winners an opportunity to win a piece of JPY 100 million, roughly $920,800, if they retweeted him.

Maezawa stated his advertising on Twitter was a show of gratitude after Zozotown marketed JPY 10 billion worth of product through its New Year’s sale. His message has been retweeted more than 5.5 million occasions. He explained he would get in touch with the winners via message.

Twitter verified that Maezawa’s post is currently the very retweeted message about the platform and the tweet is considered a”contest/sweepstakes” advertisement and is allowed on Twitter.

Maezawa isn’t merely a high-profile entrepreneur: He is also slated to be SpaceX’s first tourist to pay for a trip round the moon. Last year, in an unveiling at SpaceX headquarters in Hawthorne, California, Maezawa declared he had bought every seat on SpaceX’s inaugural flight to Earth’s satellite, scheduled to embark in 2023 and take approximately a week. Maezawa stated he’d invite up to eight artists to join him on his journey to the moon, leading to the creation of artworks”to inspire the dreamer in all of us.”

The new champion of retweets ousted the former record holder, Carter Wilkerson. In 2017, the then-16-year-old kicked off a viral effort to get Wendy’s to provide him free chicken nuggets for a year. Wilkerson’s tweet gained more than 3.5 million retweets. Wendy’s gave $100,000 to the Dave Thomas Foundation as a part of his effort, and Wilkerson said he raised $5,000 for a local cancer-related business off the nuggets campaign.

“I do not really take too much offence which I lost the album because just getting my chicken nuggets and getting the cash for charity was important to me than breaking the document,” he said in an interview Monday. Now 18 and also a full-time college student, Wilkerson said he expected to be beaten eventually but was amazed by how fast Maezawa gathered retweets. It required Wilkerson about a month after his first tweet to beat the previous record holder, Ellen DeGeneres, who published a celebrity-packed selfie shot by Bradley Cooper in the 2014 Oscars. “It is super surprising that I’m not there anymore,” he said.


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