Netflix is testing a mobile-only subscription plan in India that costs Rs. 250 per month, half of Everything the streaming giant’s Fundamental plan users spend in the Nation right now.
The Los Gatos, California-based firm on Thursday affirmed the presence of the plan, however it pointed out that the mobile-only program is only a test and”not a rollout.” The development includes four months after a similar mobile-only program was spotted in Malaysia, suggesting the streaming company is serious about the plan.
“We are always looking for ways to create Netflix more enjoyable and accessible. We will be analyzing different choices in select countries where members may, by way of example, watch Netflix on their mobile device for a lesser cost and join in shorter increments of time,” a Netflix spokesperson told Gadgets 360 reacting to media reports regarding the mobile-only program. Users also reported the existence of such a strategy, showing the Rs. 250 plan in testing is cellular only, doesn’t provide HD or Ultra-HD quality streaming, which streaming would only be available by a single screen at one time.
“Not everybody will see these choices and we might never roll out these particular plans beyond the tests,” the Netflix spokesperson added.
Netflix currently offers three subscription plans, starting at Rs. 500 and heading up to Rs. 800, making the service more expensive than its rivals in the country, the majority of which cost less than Rs. 1,000 a year or Rs. 200 per month.
Netflix has been bullish about the Indian market and the company CEO Reed Hastings had informed Reuters in November last year that India could deliver the next 100 million subscribers for the streaming services. He, nevertheless, had categorically denied any plans to introduce lower costs for the nation. It’s likely that Hastings and Netflix have had a change of heart since that time.
Although Netflix doesn’t officially talk about the subscriber numbers for India, the company is supposed to account for more than 6% of their total streaming market in the country.
The streaming service obviously has a very long road to go if it wants to some catch a significant chunk of this market in India and lots of that will depend on the cost of its subscription programs.