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The company has also shown the price selection of the smartphones. Samsung is targeting $4 billion (approximately Rs. 27,700 crores) in earnings from the Galaxy A-series of mobiles in 2019, is geared up to challenge its Chinese rivals with several new devices, including the Galaxy A70 smartphone following week along with the Galaxy A80 in May, a top company official said on Monday. The Samsung Galaxy A80 was officially unveiled last week, whereas the Galaxy A70 was introduced last month.

“We will start the Galaxy A70 at India next week at the Rs. 25,000 – Rs. 30,000 mount and the Galaxy A80 from the Rs. 45,000 – Rs. 50,000 mount in May,” Ranjivjit Singh, Chief Marketing Officer and Senior Vice President, Samsung India, told IANS.

With a 6.7-inch Infinity-U Display, the Samsung Galaxy A70 comes with 4,500mAh battery, 25W Super-Charging rapid charging technologies, and a triple camera system at the rear.

The Samsung Galaxy A80, that was announced internationally on April 10, has a pop up rotating triple-camera program, and also a full-screen screen.

The South Korean tech giant is now facing stiff competition from Chinese smartphone manufacturers, particularly in the budget and midsize segment.

Samsung’s increased focus on the Galaxy A-series which offers phones in the Rs. 10,000 into Rs. 50,000 segment, shows that the provider is ready to present its Chinese rivals a difficult fight in the coming days.

“We are targeting $4 billion in the Galaxy A show over the calendar year. Just at the first 40 days beginning March 1, we have sold a total of 2 million units of 3 Galaxy’A’ models in India — A50, A30, and A10. The earnings turnover from those three mobiles in 40 days is $500 million. I think that is a listing for any new in the business,” Singh added.

“When the rest of the portfolio at the Galaxy A-series becomes available we’re sure of not only achieving, but surpassing our target,” he said, adding that the Galaxy A-series phones will be accessible across the stations – both online and offline.

Samsung earlier declared that it would start at least one phone every month from March to June this year.

Earlier this month, it declared the Galaxy A20, its fourth largest smartphone in the Galaxy A show this year. The Samsung Galaxy A20 is available in India at Rs. 12,490. In March, Samsung launched Galaxy A10 for Rs. 8,490, Galaxy A30 for Rs. 16,990, and Galaxy A50 in two variants – one for Rs. 19,990 along with the other at Rs. 22,990.

Samsung now has a telephone in the Galaxy A series in almost all price ranges from the Rs. 10,000 into Rs. 50,000 bracket. To recall, Samsung recently confirmed it’s doing with the Galaxy J-series, together with the Galaxy A-series to replace it.

“The portfolio is ever-evolving with the consumer. To reach $4 billion revenue I will have to look at every opportunity. We’ll think of the right chance for the range you are speaking about (the Rs. 30,000-Rs. 45,000 segment). Just because we have not announced Galaxy A-series telephone in this range in India, does not mean we are not working on it,” Singh told IANS.

Samsung India, that earned revenues of $5.5 billion out of its smartphones business in the nation in the 2018 financial year, is also starting other cheaper phones — like the’M’ series — to carry on the Chinese smartphone manufacturers.

“We will send out Galaxy A2 heart this week at Rs. 5,290. This is going to be a tremendous boost to folks who wish to change out of attribute phones to smartphones. This will be enormous concerning volume,” Singh added.


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