The Pune based maker has been in the news for plenty of reasons, and most often than not, it is a good one. With the latest being the eyebrow-raiser Triumph-Bajaj global partnership, Bajaj is making the right moves to get ahead of the competition soon enough.
Today, fresh information in the industry resources is pointing out in the firm’s newfound love for alternative fuel powered vehicles, most probably being electric. Coined as “Urbanite”, the new project will aim at developing upmarket goods in the electric vehicle segment.
Bajaj is one of the world’s largest motorcycle manufacturer based in India. Most of us know how well KTM has partnered with Bajaj to handle the majority of the Austrian brand’s operation today, including manufacturing all of the KTM bikes in its Chakan facility in Pune and selling them all over the planet. Bajaj-KTM has also now procured a similar takeout with all the Husqvarna brand due to KTM’s acquisition of the Husky in 2013.
Subsequently in 2017, the new opened up a new chapter of possibilities when an alliance was formed with the British legendary motorcycle maker, Triumph, to capitalize on each other’s offerings in their respective operations.
Since that time, the industry is abuzz with enumerating the possible results this alliance will and can get within the automotive sector. Being one of them, or as an entirely standalone project, Bajaj has confirmed working towards creating a niche business in the electric vehicle market as we speak.
To be exactly what the Tesla is for its four wheeled world, Bajaj via “Urbanite” aims at building high-end chic products which will continue to revolve the company’s MD, Rajiv Bajaj’s game plan of not specifically catering to the quantity business.
These speculated electric two wheelers will not be any similar to the ones currently sold by Hero MotorCorp. Instead, will be made with all bells and whistles to the niche up-market segment. What this indicates is, we will seldom see an electric commuter motorcycle from Bajaj (don’t even think about a electric scooter); rather will find exactly the Dominar range or similar outfits fitted with electric power source instead of liquefied dinosaurs.
Though nothing could be said with certainty, Bajaj aims to launch both the two and three wheeled electric vehicles before the beginning of the following decade. We also can’t be sure on if the brand aims only to develop electric powertrains as well as an entirely new range of motorcycles running in an electric supply.
Certainly, Bajaj is making a strong statement here and is confident about missing the celebration in the commuter or scooter sections of 100cc-125cc. With brands like KTM, Triumph and Husqvarna under its umbrella, Bajaj Auto is on a path to become a niche brand since Bajaj will have its hand into making motorcycles for the entire assortment of capacities including electric vehicles now.
Sub 250cc, Bajaj itself takes up all operations, KTM and Husqvarna will concentrate to the 250cc — 400cc class and Triumph will swoop into the 400cc — an 800cc segment of motorcycles. And “Urbanite” catering to the electric vehicle market.
It is not just Bajaj which is interested in the electric section, Honda with Hitachi and Hero